Startups tend to focus on the tangibles (downloads, signups, followers, new features) so customer journey maps often get relegated as being “woolly” when it isn’t at all – it’s a business tool that helps you spot potential problems and maximise signups or other conversions.

A customer journey map helps you tie together all your new efforts: those digital channels you added, the chatbots on facebook, alongside older, less hip efforts (the newsletter) and lets you know how everything is performing beyond vanity metrics.

When you systematize your customer experience, you turn customer delight into a process you can repeat again and again.

If good customer experience is magic, then a customer journey map is the spellbook

In other words, you create a “happy paying customer” playbook.

Have a read: Have You Done A Customer Journey Map For Your Startup Yet?

Moodthy

Moodthy Alghorairi is a product designer and digital consultant behind Wyld.Media. She’s been designing digital experiences since 2002. She’s a runner, mama to Floki (8 y.o parrot) and Thais (3 y.o human), and head geek at MadridGeeks.es. Follow her on social media below, or sign up for the newsletter to get new posts in your inbox.