This is a business canvas customised for creating an innovative business plan. In other words, not a business plan that’s ‘like X but with Y feature’ or a ‘Z killer’, but one where you think about what’s really different about what you’re offering before investing time and money.
Hint: features get stolen, different approaches to the same end goal work better.
The canvas will give you a solid starting point to really think about where your idea is strongest and weakest (as well as your competitors), and where to start marketing and how to get your first users.