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Category: Blog

  • The Overlooked Feature Blocking SaaS Engagement

    Every digital product has it, but most brainstorming, design and functionality sessions skip over it. It is the login screen. Don’t roll your eyes. I’m serious. Your login screen is the first experience a user has of using your app or SAAS, but all too often it acts a barrier to buy from or engage with…

  • What Makes a Great Dashboard? The “Quirky Truth” About Churn

    What Makes a Great Dashboard? The “Quirky Truth” About Churn

    I was writing an article about what the best dashboards have in common, and then something nearly happened. I nearly bought a new planner. It often surprises people that I use paper at all, since I’m so integrated into the web ecosystem of tools that I use and since I design online tools, but I…

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