Category: Blog
When metrics are worse than gut instincts
(I took his advice by ignoring his advice) It’s happening again. I’m focusing on metrics and losing sight of the big picture. The more I analyse the individual elements, the more I lose sight of the whole. I’m feeling stuck. It’s time to remember the fishtank. And as I ponder the Lesson Of the…
The ROI of Habit Formation Features in Apps
The App Graveyard On every mobile phone it exists: those apps that people never use, but which they don’t delete because they feel they should use again- one day. This is the app graveyard. Created by people who downloaded the product, signed in, and then dropped off the earth after a week, while still claiming to…