Category: Blog
Sunday read: Have You Done A Customer Journey Map For Your Startup Yet?
Startups tend to focus on the tangibles (downloads, signups, followers, new features) so customer journey maps often get relegated as being “woolly” when it isn’t at all – it’s a business tool that helps you spot potential problems and maximise signups or other conversions. A customer journey map helps you tie together all your new…
The other problem for women in Tech
An inconsequential thing happened a while ago that kept playing in my mind. I’m an analyst at heart, so it intrigues me when something trivial gets a reaction out of me. This post is about women in tech and our problems in the workplace. We talk a lot about men, harassment, and discrimination and reporting misconduct…
