Every great product begins in the wild
I’m a digital product designer who helps startups, development companies, and creative agencies find clarity in the digital forest, guiding them from raw ideas to intuitive SaaS and B2B products that feel effortless to use, so they can stand out in crowded markets, move faster, and build products people genuinely love.
Sound good to you?
Differentiate from the competition
Hi! I’m Moodthy, the designer behind Wyld.Media, where design, systems thinking, and behavioural insight meet.
I bring structure and vision to complex products, and help teams turn uncertainty into clear direction.
Over the past several years, I’ve led complete product workstreams, from UX strategy and information architecture to design systems and developer-ready interfaces.
I’m at my best in agile, fast-moving environments, bringing order to chaos through human-centered design that’s practical to build and easy to scale.
I’m a lover of planning, photography, hot sauce, and a questionable number of books and shows with vampires, dragons or witches!
I deeply understand both the end client and developer needs, and handover easy-to-implement, thoroughly documented designs that make future UI decisions a snap without me.
Moodthy improved on our campaign results by 26% compared to our best past campaign, jumping from 68% to 90% open rate.
Cheryl Engels, Iberia Consulting
Owner
I highly recommend Moodthy for any UI/UX design work. Her designs always look very good and are well thought through for best user experience.
Arnoud Krom
CEO, Bi4Group
Moodthy is a hard working and talented designer with all-round knowledge and skills. Moodthy is an excellent team member and able to brighten up any long day. Moodthy has unique style and creativity and her wide breath of knowledge is an asset to any company.
Richard McElligott
Future Decisions
My Approach
1. Clarity from the start
We’ll define what success looks like early on: goals, constraints, and user needs.
You’ll have a clear roadmap and fewer design loops later.
2. Design grounded in strategy
I focus on human-centred design that’s practical to build.
Every wireframe, layout, and component serves a real user need and fits your team’s technical reality.
3. Collaboration that bridges teams
I work closely with developers and stakeholders to keep projects aligned and moving.
Feedback loops stay short, handoffs are clean, and implementation is straightforward.
3. Systems that scale
Your design won’t crumble under growth.
I build scalable patterns and design systems that evolve with your product, not against it. I test for and consider edge cases early on.
Let’s get a feel for each other. It all starts with a video call.
I write about
The Overlooked Feature Blocking SaaS Engagement
Posted in BlogEvery digital product has it, but most brainstorming, design and functionality sessions skip over it. It is the login screen. Don’t roll your eyes. I’m serious. Your login screen is the first experience a user has of using your app or SAAS, but all too often it acts a barrier to buy from or engage with
What Makes a Great Dashboard? The “Quirky Truth” About Churn
Posted in BlogI was writing an article about what the best dashboards have in common, and then something nearly happened. I nearly bought a new planner. It often surprises people that I use paper at all, since I’m so integrated into the web ecosystem of tools that I use and since I design online tools, but I
And talk about
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