This is a business canvas customised for creating an innovative business plan. In other words, not a business plan that’s ‘like X but with Y feature’ or a ‘Z killer’, but one where you think about what’s really different about what you’re offering before investing time and money.

Hint: features get stolen, and different approaches to the same end goal work better.

The canvas will give you a solid starting point to really think about where your idea is strongest and weakest (as well as your competitors), where to start marketing, and how to get your first users.