Category: Neuroscience
Better Design Decisions : Why Few Products Pivot Successfully
Note: This article first appeared in my Newsletter: Double your SaaS Subscribers. As a behavioural product designer, I read a lot about cognition, decision making and neuroscience. Alongside more traditional startup and business news. I’m watching the most crucial skill in running a business being destroyed by popular startup culture. Decision making is overwhelmingly…
It’s Not About The Algorithm: neuroscience, persuasion, and the bubble effect
In the last few weeks I’ve seen what I can only call algorithm anxiety. The algorithm is fracturing society by bubbling us in echo chambers. Well, I’m going to tell you why it’s not Facebooks or Googles fault people are “bubbled” and why changing their algorithms: 1) will make no difference to the outcome; 2)…
