“I don’t need all that functionality”
Wyld is a design and consultancy agency that helps product owners slash customer churn and increase paid user bases by making products that fit people’s emotions and mindsets, not just their needs and device types.
I’ve been building web experiences since 2002, first independently, then in-house for many years before starting Wyld.
My time with web and data analysis within a greater business intelligence team has given me my ten thousand hours staring at different data dashboards and tables, working with more advanced options on the raw exports, and making data-driven decisions.
Part of my job was to give internal seminars. This experience highlighted the need for less intimidating ways to learn how to use online applications and crystallised the need for much simpler, easier-to-digest presentations of essential data, "snackable data", as it were.
How I can help you
I bring multi-disciplinary experience to your next project. There's a little bit of that Jurassic Park quote in the early stages of developing a powerful product: "You spent so much time wondering if you could, that you didn't stop to think if you should". I help shape the product functionality, features and user flow of the products while not reducing it's ambition. I help design the product onboarding process and self-serve support resources, so users can feel the full value your product offers.
I also help find the most meaningful metrics by which to gauge the app or product performance as it's user base grows. I believe strongly that developing for the wrong metrics creates terrible usability.
My front-end web experience makes me as comfortable working with developers as I do with stakeholders. I design for rapid development using agile methodology.
I highly recommend Moodthy for any UI/UX design work. Her designs always look very good and are well thought through for best user experience.~ Arnoud Krom, CEO, Bi4Group
Moodthy is a hard working and talented web designer with all-round knowledge and skills. Moodthy is an excellent team member and able to brighten up any long day. Moodthy has unique style and creativity and her wide breath of knowledge is an asset to any company.~ Richard McElligott, Future Decisions