“Built to Stick”
Wyld helps product owners slash customer churn and increase paid user bases by making products that people fall in love with. Products that fit people’s emotions and mindsets, not just needs and devices.
I’ve been building web experiences since 2002, first independently, then in-house for many years before starting Wyld.
My time with web and data analysis within a greater business intelligence team has given me my ten thousand hours staring at different data dashboards and tables, working with more advanced options on the raw exports, and making data-driven decisions.
Part of my job was to give internal seminars. And I was confronted with how the majority of people didn't operate like how our circle of programmers and business analysts/spreadsheet lovers did.
This awoke this need to understand why people resist products that benefit them, why we can look at the same graph and come to different conclusions. It is a very deep rabbit hole that plunged this pure science graduate into the realms of psychology, cognition studies, and neuroscience.
So here's the thing
People who build products tend to have a different way of processing the world to (most) people who will the use the products.
I'm here to bridge that gap
to help you make products that people fall in love with and won't abandon when a newer product comes along.
How I can help you
I bring multi-disciplinary experience to your next project. I help shape the product functionality, features, user flow - and yes, the look and feel - of the products from product research to design to user testing. I design the product onboarding process and advise on support resources and communication, so users can feel the full value your product offers and develop a habit of using it.
I also help find the most meaningful metrics by which to gauge the app or product performance as it's user base grows. I believe strongly that developing for the wrong metrics creates terrible usability.
My front-end web experience makes me as comfortable working with developers as I do with stakeholders. I design for rapid development using agile methodology.
I highly recommend Moodthy for any UI/UX design work. Her designs always look very good and are well thought through for best user experience.~ Arnoud Krom, CEO, Bi4Group
Moodthy is a hard working and talented web designer with all-round knowledge and skills. Moodthy is an excellent team member and able to brighten up any long day. Moodthy has unique style and creativity and her wide breath of knowledge is an asset to any company.~ Richard McElligott, Future Decisions